To bring y'all up to speed participants are encouraged to come up with elaborate ways to present the Smirnoff Ice to their targets by hiding bottles in inconspicuous locations, or in situations where drinking it would be dangerous or embarrassing (e.g. before they drive somewhere, attend a meeting, etc). Failure to drink, no matter the circumstance, results in the humiliation of the victim, and players are encouraged to shun those who refuse to play. If you are Iced by a fellow bro you can Ice Block. When presented w/ an Ice, you pull out an Ice of your own and reverse the Ice on your bro. The bro who is blocked must drink both. The ultimate Ice insult.
HERE GOES SOME OF THE VIDEO THAT CAN BE TELEVISED!!!
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